Practical guides and insights for small business owners navigating web, technology, and AI.
Schema markup unlocks Google's star ratings, FAQ panels, and opening hours in search. UK small businesses can add it in two hours — no coding required.
UK web design costs: £9/month DIY to £25,000+ agency. Honest 2026 breakdown by provider type, what's included, hidden ongoing costs, and how to brief correctly.
ChatGPT and Perplexity quote sources that don't even rank on Google. Here's how UK small businesses earn AI citations — answer-first structure, freshness, and off-site presence.
Good SEO first, GEO second — for most UK small firms. With only ~38% of AI citations now from Google's top 10, here's how to decide what your business needs.
Answer-first content earns 40% more AI citations than standard writing (Princeton, 2024). Five steps with before/after examples for UK small businesses.
GEO adds a citation layer on top of SEO — it doesn't replace it. 80% of SEO fundamentals still apply. Here's what changed and what UK SMBs should prioritise.
GEO is how you get cited by ChatGPT and Google AI Overviews — not just ranked. Only 38% of AI citations come from page one. A plain-English guide for UK owners.
AI Overviews cut organic CTR 61% (Seer, Sept 2025). The complete 90-day AI search playbook small-business owners can run themselves — without an agency.